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Activision-Hasbro deal expires, Transformers games withdrawn from digital stores

ByJohn Y. White

Jan 12, 2018

Hasbro’s license agreement with Activision has expired, resulting in a purge of its Transformers games from all digital markets.

The toy company confirmed the news to IGN, recalling that since the deal is no longer in effect, Activision has had to remove its Transformers games from Steam, PlayStation Store and Xbox Store.

The pullout took place towards the end of 2017 and includes bands like Transformers: War for Cybertron and Fall of Cybertron from High Moon Studios, as well as Transformers Devastation from Platinum Games.

Activision’s first title under the deal was Transformers: The Game, linked to the 2007 film that kicked off Michael Bay’s robot skirmish film series.

Hasbro has yet to reveal whether it has any plans for future PC and console games based on the disguised robots, but a number of mobile titles built around the franchise remain available and operational, such as Space Ape’s Transformers: Earth Wars.

Such a purge is common when a license agreement expires, with Activision having to remove multiple game collections over the years. In 2013, he lost the James Bond license and removed Blood Stone, Goldeneye, and Quantum of Solace from stores.

A year later, several of the Marvel games Activision released each year, including Deadpool and various Spider-Man titles, were discontinued. Last year, Activision was also forced to discontinue its Teenage Mutant Ninja Turtles games.

Licensed titles once made up the bulk of Activision’s portfolio, but the publisher has instead focused on its own intellectual property over the past year, maintaining the popularity of top-selling Call of Duty games while growing. his new Destiny franchise.

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